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Home > News > Content
Xbox Is For The Players
Jul 17, 2017

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Let’s hop in our magical time machine and head back to the Xbox One reveal 2013. 

It was a horrible moment in Xbox history to say the least. Announcing always online, 

some horrendous DRM policies & making TV a priority Xbox seemed to be completely 

disconnected from what gamers wanted. And as collective group gamers let Microsoft 

know exactly how they felt by not opening up their wallets to go out and buy the newest 

Xbox. Instead majority of gamers chose to go for Sony’s Ps4, a console that seemed to 

be dedicated to games and for the gamers.


Jump back into our magical time machine to present day 2017. This is by no means the 

same Xbox division from 2013. A change in bosses has brought on a big change in PHIL-

osophy (yes, that’s a pun). Being completely dominated in the sales category by your 

rival will cause any company to shake things up and that’s exactly what’s happening 

at Xbox. Phil Spencer and company are really listening to the players and implementing 

some very consumer friendly features and products. And honestly, when you seemingly 

turn your back on consumers the only way to win them back is time and actually listening 

and fixing all concerns. Over the span of the last four years Microsoft has done just that!


At E3 2017 Microsoft revealed the highly anticipated Xbox One X console. This console is 

primed to move Xbox away from its “weak” tag that has plagued it since launch. As far 

as consoles go, this will be the most powerful and all multi platform games will look and 

run better on the X. The Xbox division has also announced digital refunds on games that 

you discover you actually should not have bought, granted you have not played the game 

more than two hours. I know I’m not alone in buying countless amount of games that I 

regret spending money on so this is an amazing feature. And just recently Mike Ybarra, the 

Director of Program Management for Xbox, announced on Twitter that the Xbox One store 

will “soon” allow digital game gifting. This was a highly requested feature from fans that 

Microsoft will be rolling out soon.


These a just a few examples of how Xbox is NOW For The Players. This is the Xbox that his 

healthy for gaming. If these moves continue combined with an assortment of new games 

there is now way anyone who jumped ship in 2013 wouldn’t return. Microsoft is giving 

gamers every reason to believe that have it figured out and will once again be a juggernaut 

in gaming going forward. We have the powerful console, we have the great features now 

bring on the games!